DESIGN RESEARCHER + STRATEGIST
IMG_9612.jpg

Neighborhood HERO

Challenge: In a partnership with St. Joseph’s Candler’s African American Health Information and Resource Center, Healthy Savannah launched the HERO (Health Effective Resource Organization) database. However, in support of the REACH grant, this database needed to be strengthened and humanized in its impact. Healthy Savannah partnered with our team to provide diverse design knowledge, research capabilities, and people power to raise awareness, highlight value, and strengthen the impact of the HERO database initiative for the priority stakeholders: low-wealth African American population in Savannah, GA.

Time Period: 10 weeks

In Partnership with: Healthy Savannah

Role: Research Lead


TEAM

 

RESEARCH METHODOLOGY

Given the short duration of the project, our priorities for research were to get acquainted with the intricacies of the REACH grant, the systems that Healthy Savannah operated in, and, most importantly, the historical and current context of health inequities that exist within the priority population. Being a diverse team ourselves, we knew we had to get deeper within the community to be a part of the conversation at the grass-root level.

PARTICIPATORY ART

We had the opportunity to participate at the Black Heritage Festival in Savannah which coincided with the research phase of this project. We leveraged the event to volunteer with Healthy Savannah for a HERO-related survey, interact with the community, and create participatory art with them. With 116 participants, the priority population created a beautiful art piece with their answers to a rather simple question, “What does a healthy community mean to you?”

 

By analyzing information from the interviews, the survey, and the participatory art piece, it became clear that our that the idea of a healthy community goes beyond the practical indicators for the priority population, towards a deeper sense of wellbeing. With these values in mind, our next step was to synthesize and outline a design criteria.

 

DESIGN CRITERIA

Our goal for this project was to contribute to the resilience and self-organization of the priority community with a flexible design that could create the conditions for positive self-reinforcing feedback loops. In order to find a leverage point in the system, we aligned our research insights with Healthy Savannah’s mission and priorities. This served as fuel for defining a criteria that would ensure that the solution would become a small win in Healthy Savannah’s larger work of the REACH Grant.

Screen Shot 2021-10-05 at 10.56.40 PM.png
 

CONCEPT DEVELOPMENT

Following multiple ideation sessions, we generated a few initial concepts which were then evaluated on the basis of the formulated design criteria. The concept of an offline, physical representation of the HERO database struck the chord. The idea was to create a physical access point that would connect people with information relating to health, nutrition and clinical linkages. Spontaneously, the team starting drawing parallels between the Little Free Library and the chosen concept. We decided to register our concept as an official Little Free Library. The idea of a little house-shaped cabinet that brought the community together seemed apt. We decided to call it ‘Neighborhood HERO’.

Using the 5 E’s of Experience (Entice, Enter, Engage, Exit, Extend), we fleshed out four user journeys for the concept. These journeys focused on creating community engagement and strengthening Healthy Savannah’s partnerships with other non-profits such as the Forsyth Farmers’ Market.

Screen+Shot+2021-10-05+at+10.10.59+PM.jpg
 

PROTOTYPE ITERATIONS

Putting pen to paper, we started sketching out low-fidelity prototypes. The priorities for the prototype included accommodating extra space for food-storage and information resources, weatherproof design, and design that created community engagement. For the last priority, we decided that the outer surface of the library be painted by an artist from the community. We partnered with Re:Purpose Savannah to source repurposed wood and Maven Makers to help us with their woodwork expertise for building a high fidelity prototype.

 

DELIVERY + MEDIA PRESENCE

Our partners at Healthy Savannah instantly fell in love with the delivered concept. Neighborhood HERO was rebranded as ‘Healthy Hub’ and launched two months later at Lake Mayer, serving as a community exchange point for self-organization and building resilience in the priority population. It received considerable media coverage during its launch in late 2019. The hub even became a distribution channel for masks and sanitisers during COVID-19 and continued contributing to Healthy Savannah’s ‘future’ disease prevention initiatives.